Makeup Born of the Format Wars

I was reading a magazine earlier today and caught an insert from Sephora touting new products in time for Spring. What caught my eye was this mascara from Cargo:

Blu-ray?

Was I reading that right? As in the home entertainment format war?

Sure enough, the product is being marketed as remaining natural looking under the harsh, unforgiving lens of high-definition cameras.Upon visiting Sephora's website, I found that the company is also releasing "High Definition Mattifier", which in layman's terms means a cream to make your face less shiny and skin look more flawless.

For the past several years, at least one critic has been naming celebrities who look best and worst in HD. Considering that HD picks up many details that the best makeup artists in the world might not be able to conceal, I suppose that this product line seemed like something that might catch on. It seems a bit odd to offer it up to us nobodies who will never be on a red carpet, but it's like any other cosmetic offering, I guess. The current wave in home video is digital, so I'm sure eventually we'll have HD in that regard too.

Heh, this post sounds kind of like an ad. It isn't. I don't write about products very often, but this one struck me as funny.