{"id":95,"date":"2007-09-17T00:25:38","date_gmt":"2007-09-17T00:25:38","guid":{"rendered":"http:\/\/christinagonzalez.wordpress.com\/2007\/09\/17\/an-interesting-debate-about-the-new-game-fuel-ad\/"},"modified":"2007-09-17T00:25:38","modified_gmt":"2007-09-17T00:25:38","slug":"an-interesting-debate-about-the-new-game-fuel-ad","status":"publish","type":"post","link":"https:\/\/www.christinagonzalez.net\/blog\/2007\/09\/17\/an-interesting-debate-about-the-new-game-fuel-ad\/","title":{"rendered":"An interesting debate about the new “Game Fuel” ad"},"content":{"rendered":"

I meant to write about this earlier, but someone opened up an interesting debate<\/a> over at the girl_gamers <\/a>community over at LiveJournal. She asked a few questions about the ad currently running<\/a> for Pepsi's Halo 3<\/em> marketing tie-in soda, Mountain Dew Game Fuel. I have tried the soda. It tastes like liquid gummy bears. I will also
\nbe getting to Halo 3 at some point. Obviously, I'm within the customer
\nbase for both products.<\/p>\n

Personally, I think the ad would have been great if there were a female at the end, but I think it works just fine with a male there. Hey, at least it's sort of ethnically and racially diverse. Admittedly, many people would have found the ad gimmicky if the end showed a female beating all those other male players. I don't think that's deserved, but it would have been how many people would have perceived it.<\/p>\n

I do think that the agency really made a mistake in not including any portrayals of any female gamers, however. I'm aware that the console market is overwhelmingly male, but we're far from nonexistent, and it would have been a nice nod. Instead, we're treated to stereotypes like a guy playing while his apparent girlfriend reads on the bed in the background and a guy playing while what looks like his mom is in the background putting something on the kitchen table.<\/p>\n

In other words, we're in the background, uninterested, and definitely not active players, as portrayed in this ad. It's sad that putting a female in that role in the end would have been seen as gimmicky and as a potential joke, but I doubt the bottom line would have been hurt had a female been included amongst the frustrated gamers in the ad. In other words, if we'd been shown as involved and not as merely background set pieces. <\/p>\n","protected":false},"excerpt":{"rendered":"

I meant to write about this earlier, but someone opened up an interesting debate over at the girl_gamers community over at LiveJournal. She asked a few questions about the ad currently running for Pepsi's Halo 3 marketing tie-in soda, Mountain Dew Game Fuel. I have tried the soda. It tastes like liquid gummy bears. I […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[29,156,157,158,14],"class_list":["post-95","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-advertising","tag-halo-3","tag-mountain-dew","tag-soda","tag-video-games"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2nVuU-1x","jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.christinagonzalez.net\/blog\/wp-json\/wp\/v2\/posts\/95","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.christinagonzalez.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.christinagonzalez.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.christinagonzalez.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.christinagonzalez.net\/blog\/wp-json\/wp\/v2\/comments?post=95"}],"version-history":[{"count":0,"href":"https:\/\/www.christinagonzalez.net\/blog\/wp-json\/wp\/v2\/posts\/95\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.christinagonzalez.net\/blog\/wp-json\/wp\/v2\/media?parent=95"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.christinagonzalez.net\/blog\/wp-json\/wp\/v2\/categories?post=95"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.christinagonzalez.net\/blog\/wp-json\/wp\/v2\/tags?post=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}