{"id":9,"date":"2009-10-23T09:35:29","date_gmt":"2009-10-23T13:35:29","guid":{"rendered":"http:\/\/cafechristina.wordpress.com\/?p=9"},"modified":"2014-12-21T00:18:25","modified_gmt":"2014-12-21T05:18:25","slug":"sonys-marketing-dept-gets-it-right-in-ps3-ad","status":"publish","type":"post","link":"https:\/\/www.christinagonzalez.net\/blog\/2009\/10\/23\/sonys-marketing-dept-gets-it-right-in-ps3-ad\/","title":{"rendered":"Sony’s Marketing Dept. Gets it Right in PS3 Ad"},"content":{"rendered":"

At the gym last night, I settled onto the elliptical with a magazine from the community rack. I’m not a regular People <\/em>Magazine reader, but as I was flipping through this issue from late September, I saw a PS3 ad. The ad features a teen boy who looks to be enjoying himself and a middle-aged woman as his mother next to him, also looking to be enjoying herself. Both had controllers in their hands and looked to be having fun playing.<\/p>\n

The tagline that accompanied the ad referred to the recent price drop but also served to be really inclusive. Unfortunately, I don’t recall the exact content, but I believe it was something about the PS3 being at a price that suits everyone.<\/p>\n

People<\/em>‘s demographics skew very female, and range through various age groups, so this was a pleasant surprise. To see gaming not only marketed as something women of any age do, but without the usual attention being called to her as a female playing games. (See the PSP’s recent lavender release with its ill-considered “Girlz Play Too!” tagline and obvious lineup of Hannah Montana and other similar games). Surely there would be some sort of division in the games, right?<\/p>\n

Nope. The game selection at the bottom wasn’t even divided into obvious gender targets like so many other ads are. The games were titles like Batman: Arkham Asylum and others. Not a puzzle game or fitness coaching game in sight.<\/p>\n

Even though that lavender PSP stuff is still fresh in our minds, kudos to Sony’s marketing department for this great ad!<\/p>\n","protected":false},"excerpt":{"rendered":"

At the gym last night, I settled onto the elliptical with a magazine from the community rack. I’m not a regular People Magazine reader, but as I was flipping through this issue from late September, I saw a PS3 ad. The ad features a teen boy who looks to be enjoying himself and a middle-aged […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[299,7],"tags":[29,8,13,365,30,342,340,341,27],"class_list":["post-9","post","type-post","status-publish","format-standard","hentry","category-commentary","category-games","tag-advertising","tag-games-2","tag-gaming","tag-gaming-news","tag-gender","tag-magazine","tag-playstation-3","tag-ps3","tag-women"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2nVuU-9","jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.christinagonzalez.net\/blog\/wp-json\/wp\/v2\/posts\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.christinagonzalez.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.christinagonzalez.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.christinagonzalez.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.christinagonzalez.net\/blog\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":1,"href":"https:\/\/www.christinagonzalez.net\/blog\/wp-json\/wp\/v2\/posts\/9\/revisions"}],"predecessor-version":[{"id":184,"href":"https:\/\/www.christinagonzalez.net\/blog\/wp-json\/wp\/v2\/posts\/9\/revisions\/184"}],"wp:attachment":[{"href":"https:\/\/www.christinagonzalez.net\/blog\/wp-json\/wp\/v2\/media?parent=9"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.christinagonzalez.net\/blog\/wp-json\/wp\/v2\/categories?post=9"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.christinagonzalez.net\/blog\/wp-json\/wp\/v2\/tags?post=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}